Your website isn’t broken. It’s unclear.
Yes, AI is incredible — but it can’t make strategic decisions for you.
AI can generate:
- words
- variations
- ideas
But AI cannot:
- identify your conversion leaks
- tell you why visitors aren’t clicking
- prioritize what to fix first
- fix your CTA psychology
- surface trust where it matters
- organize your homepage flow
- understand your audience emotions
- balance clarity + UX + persuasion
AI gives you speed.
This lab gives you direction.
When you combine both, you get clarity AND conversion.
That’s the sweet spot.
If you used the Website Clarity Cheat Sheet, you already know what’s not working on your site — but awareness alone doesn’t change conversions.
Most websites stay stuck at “almost right” because:
- the message is unclear
- the CTA isn’t strong
- trust is hidden too far down
- the homepage feels cluttered
- the flow doesn’t guide action
This lab was designed to help founders, creators, and marketers make meaningful improvements today, without waiting for:
- a redesign
- a developer
- an agency
- or a long strategy course
It’s clarity in action — the structure, guidance, and confidence you need to move forward right now.
Imagine opening your homepage and actually feeling proud.
Your words sound like you.
Your value is clear.
Your layout flows naturally.
Visitors finally “get it” — in seconds.
After this lab, your site can:
✅ Tell a clear, compelling story that encourages visitors to click
✅ Feel more intentional, polished, and trustworthy
✅ Show your expertise and credibility upfront
✅ Convert better without needing a full redesign
✅ Reflect the business you’ve grown — not the website you built in a rush
And the best part:
you can upgrade all of this in under 2 hours.
I’m Catalina Riebe, website strategist and founder of Sofkat Studio, where clarity meets conversion.
After 12+ years optimizing high-traffic websites, leading digital strategy, and reviewing hundreds of pages, I noticed the same pattern:
Most websites don’t fail because of design — they fail because the foundations aren’t clear.
So I created the Website Upgrade Lab as a faster, smarter way to help business owners take back control.
A way to get real clarity without a full rebuild.
A way to make meaningful changes today.
This isn’t a course.
It’s a practical clarity system you finish in one sitting — built by someone who knows exactly where conversions hide.
What’s Included
Everything you need to upgrade your website quickly and confidently:
✔ Interactive workspace (Notion or Google Sheet): Your all-in-one clarity dashboard.
✔ Short Loom videos: Mini walkthroughs for each step.
✔ AI rewrite prompts: For headlines, CTAs, proof, and homepage messaging.
✔ Action-prioritizing system: Auto-sorts your top fixes based on impact.
✔ Before/After examples: To understand what “clear” really looks like.
✔ Bonus Mini-Guide:How to Review Your Site Like a Strategist
By the end, you’ll have:
✔ a clearer message
✔ stronger CTAs
✔ better trust signals
✔ a smoother homepage flow
✔ and real improvements you can see instantly