Why your website looks good… but doesn’t convert.
Most websites fail in the first 5 seconds.
If visitors can’t understand what you offer, who it’s for, and what to do next — they leave.
This Cheatsheet helps you find the exact clarity leaks breaking your conversions.
✔ Identify what’s confusing visitors
✔ Get clarity in minutes
✔ Fix your homepage message
✔ Improve your CTA
✔ Boost trust & flow
✔ Know exactly what to fix first
What’s inside the Cheatsheet
- 5-second clarity test
- Scorecard visual
- The 5 clarity factors: Message, CTA, Focus, Trust & Flow
- Fast-Fix formulas for headlines, CTAs & section flow
-
AI Helper Prompts to rewrite messaging quickly
What changes after using it
You’ll finally:
- Know exactly what’s unclear
- Fix your most urgent clarity leaks
- Stop guessing what your designer means
- Improve conversions without touching code
- Feel confident about your message and goals
Perfect For You If…
- Your website isn’t converting
- People tell you “I’m not sure what you do”
- You’re about to run ads and need clarity first
- Your hero section feels unclear or weak
- You feel stuck trying to articulate your message
Not For You If…
- You’re looking for a full website redesign
- You want a personalized 1:1 website audit
- You’re not planning to implement any improvements
Meet the strategist behind the system
I’m Catalina Riebe, website strategist and founder of Sofkat Labs.
For over 12 years, I’ve helped founders, marketers, and small business owners create websites that actually convert — not just look good.
I created this Cheatsheet because most websites don’t fail due to design.
They fail because of clarity — and clarity can be fixed in minutes.
